You searched for: "*"

The results has been filter on Authors containing Mirella Leonardi.
ANA has found 1 results for you, in 595 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Quality control system for on-air advertising

Often a Company discovers that it has not obtained the hoped-for results from its advertising investment when it is already too late. Sometimes a Company wonders whether it might not have obtained the same results with a smaller or different type of...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Mirella Leonardi
June 15, 1990
×

Citation

Leonardi, M. (1990a, June 15). Quality control system for on-air advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/quality-control-system-for-on-air-advertising